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Content Consumption and Production Trends for B2B Marketers
Due to the complexity of the B2B marketing sales cycle, and the potential for an average of 18 touches required before a customer conversion takes place, it’s important for marketers to keep up on the...
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Your Content Crisis Won’t Solve Itself
Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase....
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Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
In a new content marketing study from the CMO Council, marketers said the top three factors that are impacting, directing and shaping their content strategies are budget (49 percent), time (44 percent)...
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Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand...
Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to NetLine Corporation’s 2022 State of B2B Content Consumption and Demand...
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